This case study details the design and deployment of a robust, fully automated lead intake and nurture system for BirthSafe Nigeria’s $1 Masterclass campaign. The project was led by Victor Edwin, Workflow Automation Specialist, from 2025 to 2026, and showcases a scalable solution that eliminated manual processes, data corruption, and lead loss, using a cost-effective tech stack.

Project Overview

Client: BirthSafe Nigeria

Role: Victor Edwin, Workflow Automation Specialist

Period: 2025–2026

Tech Stack: Serlzo CRM, Make.com, Google Sheets, Flodesk, EbulkSMS, Systeme.io

Impact at a Glance

• 0% Lead loss after deployment
• 15+ Manual hours saved per week
• 1,000+ Leads maintained in a clean, deduplicated database

Situation: The Business Problem

BirthSafe Nigeria was running a paid $1 Masterclass campaign, capturing signups through Serlzo CRM. However, the lead pipeline was compromised by three critical issues:

1. Webhook Delays: Serlzo webhooks were not firing in real time, causing significant lag between signup and follow-up.
2. Data Corruption: Manual CSV exports were corrupting phone numbers into scientific notation (e.g., 2.34E+10), making them unsendable via SMS.
3. Manual Nurture: No automated nurture existed—every follow-up required manual effort from the team.

Each hour of delay and every corrupted number posed a direct revenue risk for a product built on urgency, resulting in leads entering the pipeline and falling silent.

Serlzo CRM dashboard showing lead intake form